Análisis de los modelos de marketing ambiental.

Article Sidebar

PDF (Español (España))

Published: May 22, 2010
Issue: Vol. 9 No. 12 (2007)
Section Articles


Keywords: Environmental marketing , model , consumer behaviour marketing ambiental , modelos , comportamiento del consumidor.

Main Article Content

Authors

Berenice Maldonado Hernández IPN de México
Luis Arturo Rivas Tovar ESCA IPN
Dónovan Molina Galicia IPN de México
José Luis Flores Galaviz ESCA-IPN
Abstract
The objective of this work is revising the reported literature in the state of art on environmental marketing and to describe those models which study consumer behavior which have found sustainable empirical evidence. After an extensive revision in all the international information banks, it were found 4 models of environmental marketing and a model that characterizes the green consumers. The models are described and compared analyzing their characteristics and equivalences. As a consequence of the previous analysis is concluded that the environmental values instilled in the family and in the school are determinants for the conduct of the green consumers.
How to Cite
Maldonado Hernández, B., Rivas Tovar, L. A., Molina Galicia, D., & Flores Galaviz, J. L. (2010). Análisis de los modelos de marketing ambiental. Revista Universidad Y Empresa, 9(12), 20–38. Retrieved from https://revistas.urosario.edu.co/index.php/empresa/article/view/963
References

Carlson, L.; Grove, S.J. & Kangun, N. (1993), “A content analysis of environmental advertising claims: a matrix method approach” en Journal of Advertising, Vol. 22, pp. 27-39.

Coddington, W. (1993), Environmental Marketing: Positive Strategies for Reaching Green Consumers, McGraw-Hill, New York, NY. Chan R. & Lau, L. (2000), “Antecedents of green purchases: a survey in China” en Journal of Consumer Marketing. Vol. 20, No. 49, pp. 338-357.

Chan R., (2004), “Consumer responses to environmental advertising in China ” en Intelligence & Planning, Vol. 22, No. 4, pp. 427-437.

Choice, A. (1990), Journal of consumer marketing “Green cleaners” September, pp. 10-4.

Davis, J.J. (1993), “Strategies for environmental advertising” en Journal of Consumer Marketing, Vol. 10, No. 2, pp. 19-36.

Davis J. J. (1994), “Consumer Response to Corporate Environmental Advertising” en Journal of Consumer Marketing, Vol. 11, No. 2, pp. 25-37.

Diamantopoulos A., Schlegelmilch B. B., Sinkovics R. R. & Bohlen, G. M. (2003), “Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation” en Journal of Business Research, Vol. 56, pp. 465–480.

D’Souza, C. (2004), “Ecolabel programes: a stakeholder (consumer) perspective” en Corporate Communications: An International Journal, Vol. 9, No. 3, pp. 179-188.

Follows, S. & Jobber, D. (2000), “Environmentally responsible purchase behaviour: a test of a consumer model” en European Journal of Marketing, No. 5/6, pp. 723-746.

Ghobadian, A.; Viney, H.; James, P. & Liu, J. (1995), “The influence of environmental issues en strategic analysis and choice: a review of environmental strategy among top UK corporations” en Management Decision, Vol. 33, No. 10, pp. 46-58.

Gupta, M. C. (1995), “Environmental management and its impact on the operations function” en International Journal of Operations & Production Management, Vol. 15, No. 8, pp. 34-51.

Harris, L.C. & Crane, A. (2002), “The greening of organizational culture: Management views on the depth, degree and diffusion of change” en Journal of Organizational Change Management, Vol. 15, No. 3, pp. 214-234.

Kärnä J., Hansen, E. & Juslin, H. (2003), “Social responsibility in environmental marketing planning” en European Journal of Marketing, Vol. 37, No. 5/6, pp. 848-871.

Kassaye, W. (2001), “Green dilemma” en Marketing Intelligence & Planning, Vol. 19, No. 6, pp. 444-255.

Klassen, R. D. & McLaughlin, C. P. (1996), “The impact of environmental management on firm performance” en Management Science, Vol. 42, No. 8, pp. 199-214.

Lainly L.; Duncan, A. & France, C. (1998), “Alignment and deployment of environmental strategy through total quality management” en The TQM Magazine, Vol. 10, No. 4, pp. 238–245.

Lawrence, J. (1991), “From hero to villain” en Advertising Age, Vol. 62, No. 5, pp. 12-13.

Laroche, M. (2001), “Targeting consumers who are willing to pay more for environmentally friendly products” en Journal of Consumer Marketing, Vol. 18, No. 6, pp. 503-520.

Lin, B., Jones, C. A., Chang-Tseh, H. (2001), “Environmental practices and assessment: a process perspective” en Industrial Management & Data Systems, Vol. 101, No.2, pp. 71-79.

Martin, B. & Simintiras, A. C. (1995), “The impact of green product lines on the environment: does what they know affect how they feel?” en Marketing Intelligence & Planning, Vol. 13, No. 4, pp. 16-23.

Mc Arthur, E. (1994), “Green marketing comes down to earth” en Australian Professional Marketer, February, pp. 14-19; 34.

McDaniel, S.W. and Rylander, D.H. (1993), “Strategic green marketing” en Journal of Consumer Marketing, Vol. 10, No. 3, pp. 4-10.

McDougall, G.H.G. (1993), “The green movement en Canada: implications for marketing strategy” en Journal of International Consumer Marketing, Vol. 15, No. 3, pp. 69-87.

Mee, N. & Clewes, D. (2004), “The influence of corporate communications on recycling behaviour” en Corporate Communications: An International Journal, Vol. 9, No. 4, pp. 265-275.

Mendleson, N. & Jay Polonsky, M. (1995), “Using strategic alliances to develop credible green Marketing” en Journal of Consumer Marketing, Vol. 12, No. 2, pp. 4-18.

Moisander, J. & Pesonen, S. (2002), “Narratives of sustainable ways of living: constructing the self an the other as a green consumer” en Management Decision, Vol. 40, No.2, pp. 329-342.

Ottman, J. (1992a), Green Marketing: Challenges and Opportunities for the New Marketing Age, NTC Business Books, Lincolnwood, IL.

Ottman, J. (1992b), “Brand ‘stewards’ will guide environmental planning” en Marketing News, Vol. 26, No. 8, p. 15.

Polonsky, M. J. (1995), “A stakeholder theory approach to designing environmental marketing strategy” en Journal of Business & Industrial Marketing, Vol. 10, No. 3, pp. 29-46.

Polonsky, M. J. & Mintu-Wimsatt, A. T. (1995), Environmental Marketing Strategies Practice Theory and Research,The Haworth Press, Boston.

Polonsky, M. J.; Carlson, L.; Grove, S. & Kangun, N. (1997), “International environmental marketing claims Real changes or simple posturing?” en International Marketing Review, Vol. 14, No. 4, pp. 218-232.

Polonsky, M. J.; Roserberger, P. J. & Ottman, J. (1998), “Developing Green Products: Learning From Stakeholders” en Journal of Sustainable Design, issue 5, pp. 22- 43.

Rao, P. (2002), “Greening the supply chain: a new initiative in South East Asia” en International Journal of Operations & Production Management, Vol. 22, No. 6, pp. 632-655.

Roarty, M. (1997), “Greening business in a market economy” en European Business Review, Vol. 97, No. 5, pp. 244–254.

Rowlands, I. H.; Parket, P. & Scott, D. (2002), “Consumer perceptions of green power” en Journal of Consumer Marketing, Vol. 19, No. 2, pp. 112-129.

Schlegelmilch, B. B.; Bohlen, G. M & Diamantopoulos, A. (1996), “The link between green purchasing decisions and measures of environmental Consciousness” en European Journal of Marketing, Vol. 30, No. 5, pp. 35-55.

Straughan, R. D. & Roberts, J. A. (1999), “Environmental segmentation alternatives: a look at green consumer behavior in the new Millennium” en Journal of Consumer Marketing, Vol. 16, No. 6, pp. 558-575.

Stavros, P. et. al. (1999), “Green marketing and Ajzen’s theory of planned behaviour: a crossmarket examination” en Journal of Consumer Marketing, Vol. 16, No. 5, p.p. 441-460.

Subhabrata Bobby, B. (2001), “Corporate environmental strategies and actions”, en Management Decision, Vol I, No. 36 pp. 36-44.

The Roper Organization (1990), “The Environment: Public Attitudes and Individual Behavior”, A study sponsored by S.C. Johnson & Son Inc., July

Query Statistics

Downloads

Download data is not yet available.
Publcation metrics

2508 974




 

Los autores conservan los derechos de autor y garantizan a la revista el derecho de ser la primera publicación del trabajo al igual que licenciado bajo una Creative Commons Attribution License que permite a otros compartir el trabajo con un reconocimiento de la autoría del trabajo y la publicación inicial en esta revista.

Most read articles by the same author(s)

Similar Articles

<< < 4 5 6 7 8 9 10 11 12 13 > >> 

You may also start an advanced similarity search for this article.