Servitization in Practice: A Research on the Transition from Product-Centered to Service-Centered Business Models in Manufacturing Firms

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12033

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Published: Jun 14, 2023
Issue: Vol. 25 No. 44 (2023)
Section Scientific and technological research article


Keywords: lógica dominante de servicio , Servicio , Servitización , Empresas manufactureras Service dominant logic , Service , S}ervitization , Manufacturing companies Lógica dominante de serviço , Serviço , Servitização , Empresas manufatureiras

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Authors

  Carolina Duque Tobón Human Living Data
  Luis Mauricio Bejarano Botero Universidad EAFIT
  Mateo Gómez Zuluaga Universidad EAFIT
  María Claudia Mejía-Gil Universidad EAFIT
  Diandra Escobar Serna Universidad EAFIT
Abstract

The implementation of servitization, or the infusion of services into value propositions, has emerged as a competitive strategy across various countries, including Colombia and its region. This phenomenon has generated considerable interest in the business community. As a result, this research aims to contribute to companies evaluating or implementing servitization processes by describing its implementation process in companies from the Aburrá Valley Metropolitan Area. We used a qualitative methodology and conducted interviews with 13 managers of manufacturing companies that cater to B2B clients. Our findings indicate that companies approach servitization for similar reasons, but there is a disparity in its implementation. Furthermore, our research highlights the business challenges that this model entails.

How to Cite
Duque Tobón, C., Bejarano Botero, L. M., Gómez Zuluaga, M., Mejía-Gil, M. C., & Escobar Serna, D. (2023). Servitization in Practice: A Research on the Transition from Product-Centered to Service-Centered Business Models in Manufacturing Firms. Revista Universidad Y Empresa, 25(44), 1–30. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12033
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