Exame da visão estratégica dos bancos na digitalização e os efeitos da inovação no desempenho e na percepção da inteligência artificial

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12023

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Publicado: may. 25, 2023
Edição: v. 25 n. 44 (2023)
Seção Artículo de investigación científica y tecnológica


Palavras-chave: Strategic Vision , Digitalization , Digital Innovation , Artificial Intelligence , Digital Perceptions , financial performance , Innovation performance Visión Estratégica , Digitalización , Innovación Digital , Inteligencia Artificial , Percepciones Digitales , Desempeño financiero , Desempeño de innovación Visão Estratégica , Digitalização , Inovação Digital , Inteligência Artificial , Percepções Digitais , performance de inovação , performance financeira

Conteúdo do artigo principal

Autores

  Zafer Adiguzel Istanbul Medipol University
Buket Aslan Istanbul Medipol University
  Fatma Sonmez Cakir Bartin University
Resumo

O objetivo deste estudo é examinar o efeito da visão estratégica e da inovação digital sobre o desempenho e as percepções dos nativos digitais sobre inteligência artificial em bancos, em decorrência do aumento do uso de
aplicativos de mobile banking com a expansão da Internet. Na pesquisa, um questionário on-line foi aplicado
a 603 especialistas que trabalham na sede dos bancos e os dados coletados foram testados no programa Smart
PLS 3.3.3. Os bancos que adotarem estratégias de negócios digitais terão uma vantagem competitiva significativa. Para que ocorra uma transformação e competição bem-sucedidas, os bancos devem preencher as lacunas nas demandas
dos clientes nas áreas de digitalização, inovação e serviços bancários móveis. A pesquisa é uma pesquisa
original em termos de avaliação das visões estratégicas e inovações digitais dos bancos, que têm uma posição
importante no setor de serviços, em finanças, inovação e aplicativos móveis. Como resultado da análise, pode-se explicar que a visão estratégica sobre digitalização e inovação digital tem efeitos positivos no desempenho e nas percepções dos nativos digitais sobre inteligência artificial. Baseia-se na hipótese de que os bancos devem dar maior importância à digitalização e à inovação.

Como Citar
Adiguzel, Z., Aslan, B., & Sonmez Cakir, F. (2023). Exame da visão estratégica dos bancos na digitalização e os efeitos da inovação no desempenho e na percepção da inteligência artificial. Revista Universidad Y Empresa, 25(44), 1–29. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12023
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