Desarrollos y perspectivas del retail: estudio bibliométrico en el periodo 2017-2023

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12956

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Publicado: may. 3, 2024
Número: Vol. 26 Núm. 46 (2024)
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Palabras clave: retail , marketing , bibliometría , producción científica marketing , retail , bibliometrics , scientific production varejo , marketing , bibliometría , produção científica

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Autores/as

Samir Ricardo Neme-Chaves Universidad Santo Tomás
  Sara Catalina Forero-Molina Universidad Santo Tomás
Carolina Garzón Medina Universidad Santo Tomás
James Paul Linero Bocanegra Universidad Santo Tomás
Resumen

La industria del retail ha tenido un crecimiento significativo tanto en el ámbito académico e investigativo como en la práctica, es considerado uno de los sectores más importantes de la economía al estar evolucionando como un campo de estudio independiente y autónomo. Objetivo: identificar los desarrollos y perspectivas del retail desde el análisis bibliométrico en el periodo 2017-2023 a nivel mundial, a partir de la información obtenida en la base de datos Scopus. Metodología: estudio de tipo bibliométrico, de carácter cuantitativo con tratamiento estadístico mediante el software R. Resultados principales: se identificaron 9 871 registros con una tasa anual de crecimiento de publicaciones de 8.89; el país más predominante es Estados Unidos, seguido de China. Francia es el país con mayor número de colaboraciones con autores de otras nacionalidades. Conclusiones: el sector retail se ha adaptado a las necesidades del cliente mayorista y minorista, así como a la inmediatez con que los consumidores desean satisfacer sus deseos y necesidades, por lo cual se destacan oportunidades para la academia y el sector empresarial, principalmente en lo referente al canal moderno, la inclusión de las tecnologías y la inteligencia artificial en las nuevas formas de relacionamiento con el consumidor final y los intermediarios

Cómo citar
Neme-Chaves, S. R., Forero-Molina, S. C., Garzón Medina, C., & Linero Bocanegra, J. P. (2024). Desarrollos y perspectivas del retail: estudio bibliométrico en el periodo 2017-2023. Revista Universidad Y Empresa, 26(46), 1–31. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12956
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