Influencia del marketing social y prácticas de RSE en la intención de compra de los millennials
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Irma Marcela Martínez Escareño, Universidad de Monterrey
Título académico: Licenciada en Mercadotecnia Internacional. Universidad de Monterrey, San Pedro Garza García, Nuevo León, México. Filiación institucional: Universidad de Monterrey, Centro de Estudios para el Bienestar. Cargo: Asistente de Investigación. Ciudad de residencia: Santa Catarina, N.L., México. Email: marce.mtzes@gmail.com. Dirección postal: Av. Ignacio Morones Prieto 4500 Pte., 66238, San Pedro Garza García, N.L. México.María Fernanda Casillas Rancurello, Universidad de Monterrey
Título académico: Licenciada en Mercadotecnia Internacional. Universidad de Monterrey, San Pedro Garza García, Nuevo León, México. Filiación institucional: Universidad de Monterrey, Centro de Estudios para el Bienestar. Cargo: Asistente de Investigación. Ciudad de residencia: Monterrey, N.L., México. Email: mafer.c93@gmail.com.Carlos Manuel Núñez Alfaro, Universidad de Monterrey
Títulos académicos: Licenciado en Mercadotecnia Internacional. Universidad de Monterrey, San Pedro Garza García, Nuevo León, México; Especialidad en Marketing Internacional, Instituto de Estudios Bursátiles de Madrid, C/Alfonso XI, 6, 28014 Madrid. Filiación institucional: Universidad de Monterrey, Centro de Estudios para el Bienestar. Cargo: Asistente de Investigación. Ciudad de residencia: Monterrey, N.L., México. Email: carlosnzo66@gmail.com.Angélica Dayana González Galindo, Universidad de Monterrey
Título académico: Licenciada en Mercadotecnia Internacional. Universidad de Monterrey, San Pedro Garza García, Nuevo León, México. Filiación institucional: Universidad de Monterrey, Centro de Estudios para el Bienestar. Cargo: Asistente de Investigación. Ciudad de residencia: Monterrey, N.L., México. Email: andy_aguilerav@hotmail.com.
Andrea Elizabeth Aguilera Valdez, Universidad de Monterrey
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