Estructura intelectual de la investigación sobre greenwashing: análisis bibliométrico y narrativo
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Objetivo: realizar un análisis de la estructura intelectual del conocimiento sobre el greenwashing identificando las principales tendencias de investigación en la temática y una narrativa literaria que abarque una descripción sobre el concepto, los principales efectos y las estrategias contra el greenwashing. Metodología: se realizó un análisis bibliométrico de la producción científica en las bases Web of Science (WoS) y Scopus, así como una revisión narrativa de la literatura. Los resultados bibliométricos se procesaron mediante la aplicación de plataformas y software como RStudio y VOSviewer. Resultados principales: se analizaron 282 documentos que permitieron mapear la producción científica (autores, documentos, fuentes y filiaciones), presentar una descripción de la estructura intelectual y ofrecer una narración literaria sobre el concepto, clasificación, formas e impulsores, efectos y estrategias para luchar contra el greenwashing. Conclusiones: se identificaron 3 clústeres temáticos sobre el estado actual de la investigación que ofrecen luces sobre las tendencias en la producción de conocimiento: sostenibilidad, responsabilidad social empresarial y green marketing. Los resultados del estudio serán de utilidad tanto para investigadores, como para empresarios y directivos empresariales, quienes tendrán la potencialidad de ampliar las fronter
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Jaime Andrés Vieira Salazar, Universidad Nacional de Colombia
Profesor asociado de la Universidad Nacional de Colombia. Grupo de Investigación: Gestión Responsable para la Sostenibilidad Territorial -GREST-. Docente investigador con 23 años de experiencia en el área, así como en diferentes cargos académico administrativos en la Universidad Nacional de Colombia: Jefe Oficina de Planeación y Estadística; representante profesoral ante varios Consejos y Comités; coordinador de Maestría en Administración; Decano de la Facultad de Administración y director y gestor del Doctorado en Administración.
Estudios:
PhD en Gestión, Université de Rouen (Francia). MSc en Development Administration, University of Birmingham (Inglaterra). MSc en Administración, Universidad Nacional de Colombia (sede Bogotá). Ingeniero industrial, Universidad Nacional de Colombia (sede Manizales)
Dirección: Carrera 27 # 64-60. Of F313 Manizales. Colombia.
Correo electrónico: javieiras@unal.edu.co
Orcid: https://orcid.org/0000-0003-2678-4440
Scopus ID: 57219519289
CVLAC: https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000318370
Alejandro Echeverri Rubio, Universidad de Manizales
Docente Investigador Universidad de Manizales. Facultad de Ciencias contables, Económicas y Administrativas -FCEA-. Estudiante de doctorado en la Universidad Nacional de Colombia sede Manizales. Investigador Junior (Colciencias)
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