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Berenice Maldonado Hernández
Luis Arturo Rivas Tovar
Dónovan Molina Galicia
José Luis Flores Galaviz

El objetivo de este trabajo es revisar la literatura reportada en el estado del arte sobre marketing ambiental y describir aquellos modelos que estudian el comportamiento del consumidor que han encontrado evidencia empírica sustentable.

Luego de una amplia revisión en todos los bancos internacionales de información fueron encontrados cuatro modelos de marketing ambiental y uno que caracteriza a los consumidores verdes. Los modelos son descritos y comparados analizando sus características y equivalencias. Como resultado de lo anterior se concluye que los valores ambientales inculcados en el seno familiar y en la escuela son determinantes para la conducta de los consumidores verdes. 

 

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Maldonado Hernández, B., Rivas Tovar, L. A., Molina Galicia, D., & Flores Galaviz, J. L. (2010). Análisis de los modelos de marketing ambiental. Revista Universidad Y Empresa, 9(12), 20-38. Recuperado a partir de https://revistas.urosario.edu.co/index.php/empresa/article/view/963

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