The Role of Virtual Social Media in the Diffusion of Knowledge and Information: Case Study

DOI:  https://doi.org/10.12804/http://revistas.urosario.edu.co/index.php/empresa/article/view/4847

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Published: Oct 10, 2016
Issue: Vol. 19 No. 32 (2017): (enero - junio)
Section Articles


Keywords: Redes sociales virtuales , Gestión del Conocimiento , Intercambio de conocimiento , Linkedin , Facebook virtual social media , knowledge management , knowledge exchange , LinkedIn , Facebook , Colombia. redes sociais virtuais , gestão do conhecimento , intercâmbio de conhecimento , LinkedIn , Facebook , Colômbia.

Main Article Content

Authors

Marisa Analia Sanchez Universidad Nacional del Sur
Giselle Pinochet Universidad Antonio Nariño
Abstract

The objective of this paper is to analyze the usage of virtual social media in organizations in the service area and how these can help to spread information and knowledge. The methodology of the investigation is based on the study of multiple cases and includes a revision of literature, the realization of surveys with members of organizations in the service area, the analysis of social media through Fan pages of Facebooks and profiles in LinkedIn. As a result, the analysis showed a limited usage of social media is noted. Therefore, Facebook registers a frequent activity in the case of government and academic organizations. LinkedIn is used in personal level, but not institutional. Finally, with the exception of a particular case in the production sector, those who utilize LinkedIn do not evidence that the network constitutes an important channel of transference and absorption of information and do not show confidence about the contribution of social media in the future success of the organization. 

Author Biographies

Marisa Analia Sanchez, Universidad Nacional del Sur

Doctora en Ciencias de la Computación de la Universidad Nacional del Sur (Argentina). Profesora Asociada a tiempo completo del Departamento de Ciencias de la Administración, de la Universidad Nacional del Sur (Bahía Blanca, Argentina).

Giselle Pinochet, Universidad Antonio Nariño

Psicóloga de la  Universidad Nacional de Colombia. Especialista en Gerencia de Recursos Humanos de la Universidad Jorge Tadeo Lozano. PhD (c)  Ciencia Aplicada de la Universidad Antonio Nariño (Bogotá, Colombia).
How to Cite
Sanchez, M. A., & Pinochet, G. (2016). The Role of Virtual Social Media in the Diffusion of Knowledge and Information: Case Study. Revista Universidad Y Empresa, 19(32), 107–135. https://doi.org/10.12804/http://revistas.urosario.edu.co/index.php/empresa/article/view/4847
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