Export Market Orientation of Small and Medium Enterprises in the Department of Atlántico, Colombia

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.5213

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Published: Nov 8, 2017
Issue: Vol. 20 No. 34 (2018): (enero - junio)
Section Articles


Keywords: Market orientation , export market orientation , small exporting companies , Barranquilla Orientación al mercado , orientación al mercado de exportación , PYME exportadoras Orientação ao mercado , orientação ao mercado de exportação , MPE exportadoras , Barranquilla

Main Article Content

Authors

  Christian Acevedo Navas Corporación Universidad de la Costa CUC
Dagoberto Paramo Morales Universidad del Norte
Gustavo Rodríguez Albor Universidad Autónoma del Caribe
Abstract

The findings of a study to measure the degree of export market orientation of small exporting companies in the Department of Atlántico are described. The theoretical basis lies with the concepts of market orientation (MO) and export market orientation (EMO). A quantitative, descriptive, and non-experimental field study was developed. A questionnaire comprising 66 Likert-type statements was applied to a sample of 35 companies. A principal component analysis (PCA) and a cluster analysis were developed through SPSS-21 software. A medium to medium-high degree of EMO was found for the entire sample, with significant differences
between dimensions. Based on these differences, and based on levels of EMO audacity and EMO order, companies were classified into three groups: timid companies, enthusiastic companies, and on-track companies.

Author Biographies

Christian Acevedo Navas, Corporación Universidad de la Costa CUC

Facultad de Ciencias Económicas, Corporación Universidad de la Costa CUC. Docente investigador, Profesor titular

 

Dagoberto Paramo Morales, Universidad del Norte

Escuela de Negocios, Universidad del Norte. Docente investigador, Profesor titular

Gustavo Rodríguez Albor, Universidad Autónoma del Caribe

Facultad de Ciencias Administrativas, Económicas y Contables, Universidad Autónoma del Caribe. Docente investigador, Profesor titular.
How to Cite
Acevedo Navas, C., Paramo Morales, D., & Rodríguez Albor, G. (2017). Export Market Orientation of Small and Medium Enterprises in the Department of Atlántico, Colombia. Revista Universidad Y Empresa, 20(34), 127–156. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.5213
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