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Este artigo sugere uma conexão entre adiamento, personalização em massa e rápido cumplimento à luz de fusão em trânsito no comércio varejista (MiT). O artigo indica que o valor oferecido pelas implementações de MiT só pode ser explorado se estas estratégias operativas são bem entendidas. Uma extensão deste conceito é explorada para avaliar criticamente se MiT é uma estratégia factível no contexto da microempresa. As microempresas costumam ser tratadas como grandes corporações que perseguem razões puramente económicas. No entanto, os proprietários das microempresas operam de acordo a motivações adicionais como
orientação familiar, patrimônio, estilo de vida ou prestígio. Até agora, pouco se tem publicado acerca de MiT e suas estratégias operativas de apoio no contexto da microempresa.

Este artigo contribui na compreensão mais profunda da logística no comércio varejista pelo que seu impacto é prometedor. Sua orientação às microempresas oferece uma revisão original para um setor que geralmente descuida-se. Os gerentes e responsáveis no desenho e operações de sistemas logísticos que apoiam o varejista através da Internet podem encontrar este documento de interesse devido que os quatro conceitos vinculados não têm sido discutidos juntos ainda. O
artigo pode ser de particular interesse para os proprietários de microempresas.

 

Oliverio Cruz Mejía, UNIVERSIDAD AUTONOMA DEL ESTADO DE MEXICO

Oliverio Cruz Mejía, Ph. D. (Lancaster University)Profesor-Investigador de Tiempo CompletoUniversidad Autónoma del Estado de México, UAP NezahualcoyotlTel. 51126426 ext 7918 Sitio web: https://sites.google.com/site/supplychainmanagement1/Miembro del comité editorial de la revista Journal of Supply Chain Managament (JCR FI 3.71)

Eliseo Vilalta-Perdomo, University of Lincoln

Ph. D.  in Business and Management Systems at University of Lincoln, Reino Unido (UK). Senior Lecturer in Operations and Logistics Management, and Programme Leader for the MSc in Logistics & Global Operations, Lincoln International Business School, University of Lincoln, UK. evilaltaperdomo@lincoln.ac.uk.
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