The role of visuals in the perceptions of risk and of self-efficacy and the behaviors towards the pandemic of Covid-19

Mehmet Şahin Ergeç; Kemal Elciyar

doi:10.12804/revistas.urosario.edu.co/disertaciones/a.14012

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O papel dos recursos visuais nas percepções de risco e de autoeficácia e nos comportamentos quanto à pandemia no período da Covid-19

DOI: https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.14012

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Publicado: ene. 16, 2025

Edição: v. 18 n. 1 (2025): Estudar o jornalismo em contextos inestáveis

Seção Avanços (Miscellanea)

Palavras-chave: pandemia da Covid-19 comunicação de crise comunicação visual percepção de risco medidas para a pandemia

Autores

Mehmet Şahin Ergeç

Kemal Elciyar
Anadolu University

Resumo

A Covid-19 se espalhou rapidamente e se tornou uma crise de saúde global. Em crises, especialmente em problemas de saúde pública como pandemias, é importante atingir o público-alvo de forma eficaz. Nesse processo, o uso de recursos visuais ajuda a transmitir mensagens de risco de forma eficaz. Para controlar a pandemia e prevenir sua propagação, a percepção de risco, a autoeficácia e os comportamentos dos indivíduos quanto à pandemia são de grande importância. O objetivo deste estudo é medir como os recursos visuais aos quais esses indivíduos são expostos sobre a pandemia da Covid-19 afetam seu nível de percepção de risco e de autoeficácia, e como essas relações direcionam seu comportamento quanto à pandemia. Para a implementação da pesquisa, foram coletados dados de 410 funcionários que trabalham em uma instituição pública, na Turquia. A modelagem de equações estruturais, o teste t e as técnicas Anova analisaram os dados coletados na pesquisa. De acordo com os resultados da pesquisa, gênero e nível de escolaridade afetam significativamente a atenção dos funcionários quanto aos recursos visuais e à percepção de risco. Segundo os resultados do modelo de pesquisa, os fatores de pesquisa se afetam entre si positivamente. O interesse das pessoas pelo visual aumenta suas percepções de risco e de autoeficácia. Além disso, percepção de risco e de autoeficácia ante a epidemia afeta seu comportamento ante esta.

Como Citar

Şahin Ergeç, M., & Elciyar, K. (2025). O papel dos recursos visuais nas percepções de risco e de autoeficácia e nos comportamentos quanto à pandemia no período da Covid-19. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 18(1). https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.14012

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