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Iñigo Guerrero-Martín
Juan-José Igartua

Esta investigación se centra en el efecto de dos dispositivos narrativos que pueden mejorar la eficacia de narraciones eudaimónicas elaboradas para disminuir el prejuicio hacia menores migrantes no acompañados en España. Se analiza si incrementar la similitud en términos de identidad social con el personaje y narrar la historia en primera persona desencadenan mecanismos relevantes (identificación y elaboración cognitiva) para mejorar las actitudes intergrupales y estimular una conducta prosocial. Los resultados del experimento en línea (N = 491) revelaron un efecto indirecto de la similitud en términos de identidad social en las variables dependientes a través de la similitud percibida (mediador primario), la identificación (mediador secundario) y la elaboración cognitiva (mediador terciario). La voz narrativa también tuvo un efecto indirecto sobre las variables dependientes mediado por la identificación (mediador primario) y la elaboración cognitiva (mediador secundario). Se concluye que determinados dispositivos narrativos pueden potenciar procesos afectivos y cognitivos que explican la eficacia de mensajes testimoniales diseñados para reducir el racismo y la xenofobia.

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Guerrero-Martín, I., & Igartua, J.-J. (2024). Narraciones eudaimónicas para reducir el prejuicio hacia menores migrantes no acompañados. Dispositivos narrativos para aumentar su eficacia. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 17(1). https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.13102

Iñigo Guerrero-Martín

Iñigo Guerrero-Martín (Doctor en Comunicación, 2021) es Graduado en Comunicación Audiovisual y Máster en Investigación en Comunicación Audiovisual por la Universidad de Salamanca. Es miembro del grupo de investigación Observatorio de los Contenidos Audiovisuales (OCA). Sus líneas de investigación se centran en los siguientes temas: procesos y efectos mediáticos, persuasión narrativa, teoría del entretenimiento mediático y medios de comunicación e inmigración.

Juan-José Igartua, Universidad de Salamanca

Juan-José Igartua (Doctor en Psicología Social, 1996) es Catedrático de Universidad del área de Comunicación Audiovisual y Publicidad en la Universidad de Salamanca (España), y director del Observatorio de los Contenidos Audiovisuales (OCA), Grupo de Investigación Reconocido de la Universidad de Salamanca (desde 2006) y Unidad de Investigación Consolidada (UIC 313) de Castilla y León (desde 2021). Su campo de especialización es la Psicología de los Medios de Comunicación (Media Psychology) y los Métodos de investigación en Ciencias Sociales y en Medios de Comunicación (Research Methods in Social Sciences and Communication). Sus líneas de investigación se centran en los siguientes temas: procesos y efectos mediáticos, persuasión narrativa, teoría del entretenimiento mediático, comunicación para la salud, encuadres noticiosos, y medios de comunicación e inmigración.

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