The role of visuals in the perceptions of risk and of self-efficacy and the behaviors towards the pandemic of Covid-19

Mehmet Şahin Ergeç; Kemal Elciyar

doi:10.12804/revistas.urosario.edu.co/disertaciones/a.14012

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El papel de las imágenes en las percepciones de riesgo y de autoeficacia y los comportamientos frente a la pandemia de Covid-19

DOI: https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.14012

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Publicado: ene. 16, 2025

Número: Vol. 18 Núm. 1 (2025): Estudiar el periodismo en contextos inestables

Sección Avances (Tema Abierto)

Palabras clave: pandemia de Covid-19 comunicación de crisis comunicación visual percepción de riesgo medidas frente a la pandemia

Autores/as

Mehmet Şahin Ergeç

Kemal Elciyar
Anadolu University

Resumen

El Covid-19 se ha propagado rápidamente y se ha convertido en una crisis sanitaria mundial. En las crisis, especialmente en los problemas de salud pública como la pandemia, es importante llegar al público objetivo de manera eficaz. En este proceso, el uso de elementos visuales ayuda a transmitir mensajes de riesgo de forma efectiva. Para controlar la pandemia y prevenir su propagación, la percepción de riesgo, la autoeficacia y los comportamientos de las personas hacia la pandemia son de gran relevancia. El objetivo de este estudio es medir cómo las imágenes a las que están expuestas esas personas sobre la pandemia de Covid-19 afectan su nivel de riesgo percibido y su autoeficacia, y cómo estas relaciones dirigen su comportamiento hacia la pandemia. Para la implementación de la investigación, se recopilaron datos de 410 empleados que trabajan en instituciones públicas en Turquía. El modelado de ecuaciones estructurales, la prueba t y las técnicas Anova analizaron los datos recopilados en la encuesta realizada. Según los resultados de la investigación, el género y el nivel educativo inciden significativamente en la atención de los empleados a las imágenes y la percepción del riesgo. De acuerdo con los resultados del modelo de investigación, los factores de investigación influyen entre sí de forma positiva. El interés de las personas por lo visual aumenta su percepción de riesgo y de autoeficacia. Por otra parte, la percepción de riesgo y de autoeficacia frente a la epidemia afecta su comportamiento ante ella.

Cómo citar

Şahin Ergeç, M., & Elciyar, K. (2025). El papel de las imágenes en las percepciones de riesgo y de autoeficacia y los comportamientos frente a la pandemia de Covid-19. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 18(1). https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.14012

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