Examen de la visión estratégica de los bancos en la digitalización y los efectos de la innovación en el rendimiento y la percepción de la inteligencia artificial

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12023

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Publicado: may. 25, 2023
Número: Vol. 25 Núm. 44 (2023)
Sección Artículo de investigación científica y tecnológica


Palabras clave: Visión Estratégica Digitalización Innovación Digital Inteligencia Artificial Percepciones Digitales Desempeño financiero Desempeño de innovación

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Autores/as

  Zafer Adiguzel
Istanbul Medipol University
Buket Aslan
Istanbul Medipol University
  Fatma Sonmez Cakir
Bartin University

Resumen

El objetivo de este estudio es examinar el efecto de la visión estratégica y la innovación digital en el desempeño y las percepciones de los nativos digitales sobre la inteligencia artificial en los bancos como resultado del aumento en el uso de aplicaciones de banca móvil con la expansión de Internet. En la investigación, se aplicó un cuestionario en línea a 603 expertos que trabajan en las casas matrices de los bancos y los datos recopilados se probaron en el programa Smart PLS 3.3.3. los bancos que adopten estrategias comerciales digitales disfrutarán de una importante ventaja competitiva. Para que se produzca una transformación y una competencia exitosas, los bancos deben llenar los vacíos en las demandas de los clientes en las áreas de digitalización, innovación y banca móvil. La investigación es una investigación original en términos de evaluar las visiones estratégicas y las innovaciones digitales de los bancos, que tienen una posición importante en el sector de servicios, en finanzas, innovación y aplicaciones móviles. Como resultado del análisis, se puede explicar que la visión estratégica sobre la digitalización y la innovación digital tienen efectos positivos en los desempeños y percepciones de los nativos digitales sobre la inteligencia artificial. Se sustenta en hipótesis de que los bancos deberían dar importancia a la digitalización y la innovación.

Cómo citar
Adiguzel, Z., Aslan, B., & Sonmez Cakir, F. (2023). Examen de la visión estratégica de los bancos en la digitalización y los efectos de la innovación en el rendimiento y la percepción de la inteligencia artificial. Revista Universidad Y Empresa, 25(44), 1–29. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.12023
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