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O objetivo deste estudo é mostrar os efeitos das relações entre a similaridade de capacidades e comportamentos oportunistas, a competitividade e o desempenho das empresas. O estudo proposto fornece uma base para similaridade de habilidades e comportamentos oportunistas. A pesquisa foi realizada em empresas com pelo menos 100 lojas, localizadas no centro de Istambul e com participação significativa no setor de serviços. Os dados foram analisados usando o programa Smartpls 3.2 e este programa foi usado para todas as análises estatísticas. Ao final da investigação, observou-se que as capacidades e o comportamento oportunista das organizações afetaram seu desempenho e competitividade. As empresas lutam para garantir a satisfação dos funcionários e clientes para sobreviver no mundo competitivo atual. Portanto, garantir a competitividade é objetivamente o principal objetivo estratégico de qualquer empresa. O estudo desenvolve uma nova estrutura de concorrência usando uma perspectiva estrutural e testa empiricamente as relações propostas usando dados do setor de serviços na Turquia. Uma vez que a investigação foi conduzida no setor dos serviços e em empresas localizadas em Istambul, contém certas restrições.

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