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Mauro Alejandro Monroy Ceseña

Se evaluó la calidad de servicio y grado de satisfacción del cliente en 49 restaurantes del destino turístico de Todos Santos, México en términos de género. La metodología utilizada fue mediante la evaluación de percepciones de instalaciones, accesibilidad, capital humano, atmósfera y comida. Se demostró que la CS incide positivamente en la SC con correlación de ,896 en hombres y de ,809 en mujeres. Se acepta que, la calidad de servicio en clientes masculinos no presenta diferencia significativa con respecto a las especialidades restauranteras ya que, al hacer un análisis de varianza con una f calculada de 2,42 no rebasa al valor crítico de f (2,8661). Por último, se acepta que, la calidad en servicio en clientes femeninos no presenta diferencia significativa con respecto a las especialidades restauranteras con diferencia significativa de calidad en servicio por parte de los consumidores extranjeros en el análisis de varianza con una f calculada de 1.24 no rebasa al valor crítico de f (2,8661).

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Monroy Ceseña, M. A. (2021). Calidad de servicio en restaurantes de Todos Santos, México por concepto de género. Revista Universidad Y Empresa, 23(40). https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.8229 (Original work published 25 de enero de 2021)

Mauro Alejandro Monroy Ceseña, UNIVERSIDAD AUTÓNOMA DE BAJA CALIFORNIA SUR

Profesor - Investigador del Departamento Académico de Economía.

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