El efecto del gobierno corporativo y la propiedad sobre el grado de orientación al mercado: evidencia empírica caso Chile.

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.5436

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Publicado: may. 16, 2018
Número: Vol. 20 Núm. 35 (2018): (julio-diciembre)
Sección Artículos


Palabras clave: Market orientation , corporative governance , directive board , property structure Orientación al Mercado , Gobierno Corporativo , Junta directiva , Estructura de la propiedad. Orientação ao mercado , governo corporativo , junta diretiva , estrutura da propriedade

Contenido principal del artículo

Autores/as

Ismael Oliva Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile
Karen Cecilia Alarcon Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile
Resumen

Este artículo investiga si el gobierno corporativo y la propiedad, actúan como determinantes del grado de orientación al mercado en un grupo de empresas en Chile. La muestra incluyó datos de 101 empresas chilenas registradas en la Bolsa de Comercio de Santiago en 2016, las cuales fueron procesadas por análisis de correlación y regresión múltiple. Los resultados empíricos mostraron que los coeficientes de las variables de concentración y presencia de directores independientes no son significativos; el coeficiente relativo al tamaño de la junta demostró desempeñar un papel importante sobre el grado de orientación al mercado y sobre dos de sus dimensiones internas (orientación al cliente y coordinación interfuncional), lo que sugiere que el efecto marginal del grado de orientación al mercado es mayor cuando el número de directores en el tablero aumenta. Este estudio verifica el papel estratégico de la junta directiva, poniendo en relieve el impacto que este órgano de gestión tiene sobre el desempeño empresarial. Los resultados de esta investigación pretenden servir de base para futuros estudios que den importancia a los aspectos empresariales y organizacionales en la implementación de actividades orientadas al marketing. 

Biografía del autor/a

Ismael Oliva, Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile

Ismael Oliva Becerra. Director de la Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile. Profesor Asociado Docente. PhD (c) 2005 Business Administration Aston Business School, United Kingdom  Master of Business Administration, Massachusetts Institute of Technology (MIT), Cambridge, USA, Ingeniero Comercial, Universidad de Chile, Santiago, Chile. Correo:  ioliva@fen.uchile.cl. Biografía: investigador y docente especializado en las siguientes áreas: Estrategia, Dinámicas Competitivas y Estrategia Corporativa, participación activa en proyecto de consultoría abordando la planificación de la estrategia corporativa, formulación de estrategias, dinámica de la estrategia y su correcta implementación. La tendencia reciente de su investigación aborda las estrategias de reestructuración empresarial y gobierno corporativo. 

Karen Cecilia Alarcon, Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile

Karen Cecilia Alarcón Galeano. Investigador, Escuela de Postgrado, Facultad de Economía y Negocios, Universidad de Chile. Magíster en Marketing, Universidad de Chile, Santiago, Chile. Profesional en Finanzas y Comercio Internacional Universidad de la Sallé, Colombia. Correo: kalarcong@fen.uchile.cl. Autor para correspondencia. Dirección, Eleuterio Ramírez 1024 Apartamento 2004 Santiago de Chile. Teléfono; +56956650104. Biografía: Elegida para ser miembro de la Sociedad Beta Gamma Sigma  sociedad honoraria internacional de negocios que reconoce a los estudiantes de administración y de los programas afines más destacados de las Escuelas de Negocios. La tendencia reciente de su investigación aborda el estudio de la estrategia empresarial y su influencia sobre la ejecución y desarrollo de actividades en el área del marketing 

Cómo citar
Oliva, I., & Alarcon, K. C. (2018). El efecto del gobierno corporativo y la propiedad sobre el grado de orientación al mercado: evidencia empírica caso Chile. Revista Universidad Y Empresa, 20(35), 79–115. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.5436
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