Transformación cultural orientada a la innovación y la efectividad: la necesidad de una organización ambidiestra

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.14357

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Publicado: may. 23, 2025
Número: Vol. 27 Núm. 49 (2025)
Sección Artículo de investigación científica y tecnológica


Palabras clave: transformación cultural innovación efectividad organizacional organización ambidiestra

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Autores/as

  Edwin Fernando Restrepo-Salazar
Universidad Pontificia Bolivariana
  Viviana Andrea Gutiérrez Rincón
Pontificia Universidad Javeriana Cali

Resumen

La innovación y la efectividad son esenciales para la competitividad empresarial. Objetivo: este estudio diseñó una propuesta de transformación cultural orientada hacia la innovación y la efectividad organizacional para Visualiti, una mipyme colombiana del sector de la información y las comunicaciones que permite comparar su realidad con tendencias regionales y globales. Metodología: se utilizó un enfoque cualitativo, basado en entrevistas, análisis documental y grupos focales, complementado con instrumentos cuantitativos para caracterizar la cultura organizacional. Resultados principales: Visualiti presenta dos tipos de cultura dominante: adhocrática y de clan, lo que ha impulsado su innovación, pero ha dificultado equilibrar la exploración y la explotación. Este fenómeno, documentado en estudios internacionales sobre ambidestreza organizacional, es un desafío común en empresas de sectores dinámicos. A partir del análisis, se vio que es preciso desarrollar capacidades clave: ambidestreza organizacional, orientación al cliente/mercado y velocidad de innovación. Conclusiones: se formularon las propuestas de intervención: ajustes al direccionamiento estratégico, rediseño organizacional, desarrollo de líderes y ajustes al sistema de medición. Este estudio aporta una perspectiva novedosa sobre la gestión de la transformación cultural en mipymes latinoamericanas y destaca la necesidad de adaptar modelos organizativos que equilibren la innovación con la efectividad organizacional para garantizar competitividad y sostenibilidad.

Biografía del autor/a

Viviana Andrea Gutiérrez Rincón, Pontificia Universidad Javeriana Cali

Doctora en Administración de la Universidad del Valle, Colombia.  Máster en Innovación, Estrategia y Organizaciones de la Universidad de Cambridge, Inglaterra. Máster en Ingeniería de la Universidad del Valle, Colombia.  Profesora asociada de la Facultad de Ciencias Económicas y Administrativas de la Pontificia Universidad Javeriana Cali, Colombia.

Cómo citar
Restrepo-Salazar, E. F., & Gutiérrez Rincón, V. A. (2025). Transformación cultural orientada a la innovación y la efectividad: la necesidad de una organización ambidiestra. Revista Universidad Y Empresa, 27(49), 1–40. https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.14357
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