A Proposed Theoretical Framework for ‘Mediagenic Writers’

The binomial term ‘mediagenic writer’ has a large hemerography (and lack of bibliography) in different languages, especially in Spanish (escritor mediático), Catalan (escriptor mediàtic), Portuguese (escritor midiático), French (écrivain médiatique), Italian (scrittore mediatico) or English. However, the concept does not have its own theoretical framework, since it is usually framed in the field of literary celebrities, an object of study that traditionally oscillates between two disciplines: literary studies (which tend to focus on the text and high culture) and  celebrity studies (which focus on the author from a perspective closer to mass or popular culture). Being a complex concept that covers different territories, this essay proposes a specific theoretical framework for ‘media writers’ that analyzes the interrelation between the cultural, economic and media fields from sociology, cultural studies, and communication sciences, understanding that any cultural phenomenon must be approached taking into consideration the social conditions (in a broad sense) that make it possible.