Relação entre o ambiente de negócio ê os tipos de estratégia de negócio: evidência em empresa peruanas

DOI:  https://doi.org/10.12804/http://revistas.urosario.edu.co/index.php/empresa/article/view/4716

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Publicado: oct 10, 2016
Edição: v. 19 n. 32 (2017): (enero - junio)
Seção Artigos


Palavras-chave: Ambiente de negócios estratégias de negócio características organizacionais.

Conteúdo do artigo principal

Autores

Jhony Lionel Ostos Mariño
Universidad Esan
Henning Hinderer
Edgardo Bravo

Resumo

Vários autores argumentam que o ambiente de negócios é uma variável com influência na tomada de decisões estratégica corporativa. No entanto, a investigação não aprofunda na influência de vários tipos de estratégias de negócio. Este estudo empírico, baseado em uma enquete de 99 companhias de serviço tem como objetivo revisar a influência do ambiente de negócios em vários tipos de estratégias de negócio. Adicionalmente, examina características organizacionais, como uma variável moderadora da relação entre variáveis ambientais e es­tratégicas. Nossa análise revisou dois componentes principais do ambiente: complexidade e incerteza e suas relações com três tipos de estratégias de negócio: prospectos, análises e defensores; resultados estatísticos mostram que um ambiente de negócios complexo tem impacto nos três tipos de estratégia: prospectos, análises e defensores, enquanto que um ambiente de incerteza só afeta companhias que empreguem estratégias de prospectos. Estes resultados mostram que não todas as companhias consideram o ambiente de incerteza quan­do desenham as suas estratégias de negócio. De igual maneira, se encontrou que as caracte­rísticas organizacionais não moderam a relação entre as duas variáveis. 

Biografia do Autor

Jhony Lionel Ostos Mariño, Universidad Esan

Doctoral degree in Management Sciences at Universitat Ramon Llull.- Esade, Barcelona, Spain. Professor for Faculty of Economics and Administrative Sciences at Universidad Esan, Perú. E-mail: jostos@esan.edu.pe Tel: 511 3177200

Henning Hinderer

Doctoral degree in Technology Management and Engineering at University of Stuttgart, Germany. Professor for Business Administration and Technical Sales at Pforzheim University, Germany.

Edgardo Bravo

Doctoral degree in Management Sciences at Universitat Ramon Llull.- Esade, Barcelona, Spain. Pro­fessor for Faculty of Engineering at Universidad del Pacífico, Perú.

Como Citar
Ostos Mariño, J. L., Hinderer, H., & Bravo, E. (2016). Relação entre o ambiente de negócio ê os tipos de estratégia de negócio: evidência em empresa peruanas. Revista Universidad Y Empresa, 19(32), 61–86. https://doi.org/10.12804/http://revistas.urosario.edu.co/index.php/empresa/article/view/4716
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