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This study begins the effort to understand how cultural diversity impacts innovation. Inan attempt to assess the attitudes, opinions, and disposition of individuals with diversebackgrounds have towards innovation, a group of 781 Latino professionals were surveyed.Responses were tallied by gender to find out if there is a difference in how males and femalesin this demographic view innovation. Results show that for the most part the gendersare in alignment, but there are several important areas in which they differ. These are inhow innovation is defined, risk taking, where innovation provides the most value, and whois in the best position to initiate innovation.

Vinny Caraballo, Global Targeting, Inc

Dr. Caraballo is an affiliated professor with Centrum Católica, the Business Center of the PontificiaUniversidad Católica del Perú. As the founder of Project Impact, his research is focused onunderstanding how different cultures define innovation. He is also the head of Global Targeting,a business strategy and outsourcing advisory


Denise Gates, Global Targeting

Dr. Gates has served as Assistant Professor of Management at Tamiu and currently teaches managementclasses for AAMU. She earned her doctoral degree in Organizational Communication andManagement and a postdoctoral in Management, concentrating on Strategy and OrganizationalChange. A model on organizational socialization, which she solely devised, was published by aleading Chinese publisher in Beijing. Moreover, she is the co-author of the textbook ManagerialCommunication: Theory and Application. Dr. Gates also has served as a consultant and publicservant through her community volunteerism.
Caraballo, V., & Gates, D. (2011). Innovation among Latinos: Exploring Differences across Genders. Revista Universidad Y Empresa, 13(20), 84–106. Retrieved from https://revistas.urosario.edu.co/index.php/empresa/article/view/1868

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