La etnografía, una metodología apropiada al diagnóstico de la responsabilidad social empresarial.

The approach of the practices of corporate social responsibility demands a comprehensive and systemic approach that involves a study of all stakeholders of the cultural tour and also complex, which integrates human resources, fi nance, production, marketing, management, etc. It is a fact that organizations exercise their social responsibility when they pay attention to the expectations that have their different interest groups, such as shareholders, investors, employees, partners, customers, suppliers, local communities and care for the environment. This document presents the issue of etnomodelos (ethnocategories and etnotaxonomies) as tools to analyze the corporate culture and to identify the expectations of various interest groups that are part or interact with the institution, which promotes the effectiveness of projects and measures to promote corporate social responsibility