Venezuelan Telenovelas in Spain: Production and Market Shares in the Autonomic Television

Abstract

In recent years there has been a significant increase in telenovelas from Venezuela or co-made companies in this country in Spain. Specifically, broadcasters have been operating in the Autonomous Communities and reuse of different spaces that once titles were released in large national channels, but now, cost and audience fragmentation in these televisions are installed. The study conducted between 2008 and 2010 confirms the presence of 40 titles that are analyzed according to its features of content, hours of transmission and time slot where they are inserted. Further defines the dominant rhetoric makes such speeches export and trading prospects over the next year, against a backdrop of fierce competition and determined by the settings of digital television and the new screens as the Internet.