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Jaime H. Sierra G.

This paper proposes a concept of “culture for internationalization” and “exporting culture” –a highly relevant concept for developing countries’ firms that are likely to follow a gradual internationalization process– based on the strong relationship binding the concept proposed to strategy and systemic competitiveness.

 

These three items are paramount to understand the conditions underlying internationalization s it is characterized by particular traits that make it a key alternative for a firm’s growth and successful perdurability based on competitiveness.

 

“Culture for internationalization” and its variation, “exporting culture”, overflow the concepts of organizational or corporate culture and involve some major interaction among the micro, meso and macro levels of a national economy in order to operationalize strategies that promote such culture and assure successful firm and economy internationalization.

 

Discussion remains open as to the concept and its applicability with the hope that it contributes to the understanding and creation of appropriate conditions for firms to be able to access international markets with greater advantage and generate as much benefit as possible to their nations, particularly in developing countries.

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Sierra G., J. H. (2005). Exporting culture: A requirement for competitive internationalization. Revista Universidad Y Empresa, 7(8), 56-74. Recuperado a partir de https://revistas.urosario.edu.co/index.php/empresa/article/view/1952

Jaime H. Sierra G., Universidad del Rosario

Master in Economics of the Internationalization of Business and Finance, Università di Roma “Tor Vergata” (1999); Master in Economics, Universidad Javeriana (1996); Specialized Course in International Relations, Academia Diplomática de San Carlos (1993); B. A. in Educational Sciences, major in Spanish and English, Universidad Distrital “Francisco José de Caldas” (1989). Professor and Researcher at the School of Business of Universidad del Rosario. Codirector of Research Group CINNCO, Member of Research Group on Perdurability, and Academic Peer Evaluator certified by Colciencias.

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