Citizen Organization: Value Gestion in the Global Press

Abstract

The management by values must prevail in the global press or at least to coexist with the universal values; nevertheless, the mercantile interests of the great means that handle the paradigm of: violence and sensationalism = to sales and therefore money, by itself will not orchestrate the changes that allow to count on a media management by values. They are the organized citizens, the same that receive the messages and are users of the press that must drive the changes, so that principles as the respect and the truth comprise of the management of this type of companies. Venezuela, thanks to the new laws of the Popular Power, the communal organization can become social controllers than she consequently discloses herself and to propose management changes in the press with international repercussion, when this one somehow does violence to principles and values; since who more than the population to describe if the way as it spreads a fact breaks or not with the ethical thing, because its judgment of value will be free of the mercantilist aim and it inclines rather by the empathic aim and of solidarity towards the fellow and in it tries of the communal property.