Desenho de serviços para a gestão de inovação incremental em PME

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.7480

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Publicado: ago 13, 2020
Edição: v. 22 n. 39 (2020)
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Autores

Joaquín Proenca
Universidad Politécnica de Valencia
Fernando Jiménez-Sáez
Universidad Politécnica de Valencia

Resumo

Um estudo empírico com pequenas e médias empresas peruanas no setor da saúde e a hotelaria com o objetivo
de desenvolver produtos e serviços inovadores incrementais explorados na perspectiva, a geração de ideias, a
validação de soluções na estratégia de inovação aberta front-end. Tanto a pesquisa indireta de tendências, o
mapeamento da viagem do cliente, a etnografia e a interação direta com os usuários com entrevistas em profundidade e sessões dinâmicas iterativas geraram criação de valor. As pequenas empresas podem desenvolver o desenho de serviços de acordo com suas limitações humanas e financeiras empregando o processo e gestão do conhecimento baseado em quatro eixos: escaneio do entorno, observação, entrevistas em profundidade, pensamento
desenho Lean. Há caminhos alternativos que têm em consideração e implicam uma maior colaboração
dos usuários, que as pequenas empresas podem explorar em um processo que é dirigido ao usuário. O estudo de caso conclui que os processos dei novação incremental não têm que ser longos, incertos ou caros para as pequenas e médias empresas.

Como Citar
Proenca, J., & Jiménez-Sáez, F. (2020). Desenho de serviços para a gestão de inovação incremental em PME. Revista Universidad Y Empresa, 22(39). https://doi.org/10.12804/revistas.urosario.edu.co/empresa/a.7480
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