Corporate communication management manual

At the current historical moment, information technologies (ICT) have become an essential tool for creating brand image and bringing organizations closer to society, since the public is mainly found on online platforms, Luis Miguel Romero Rodríguez, professor and researcher at the Rey Juan Carlos University (Madrid) in the Faculty of Communication Sciences, presents his work Manual de gestión de la comunicación corporativa where he exposes the new challenges of organizations in this area. This work seeks to be a reference both for teaching the subject of corporate communication and for organizations and their Dircoms.