Inmersión en la digitalización de las redes sociales en turismo y el patrimonio: un cambio de paradigma

Almudena Barrientos-Báez; David Caldevilla Domínguez; Anabela Félix Mateus

doi:10.12804/revistas.urosario.edu.co/disertaciones/a.12399

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Immersion in the digitalization of social networks in tourism and heritage: a paradigm shift

DOI: https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.12399

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Published: Oct 11, 2022

Issue: Vol. 16 No. 1 (2023): Communication, Cultural Heritage, and Digital Strategies

Section Estudios (Studies)

Keywords: digital communication social networks tourism travellers

Authors

Almudena Barrientos-Báez
University Complutense of Madrid

David Caldevilla Domínguez
University Complutense of Madrid

Anabela Félix Mateus
Universidade do Porto (Portugal)

Abstract

With this research, we intended to analyse the different social networks involved in tourism evolution and heritage enhancement, particularly in the last two decades before the covid-19 pandemic broke into our lives. A qualitative longitudinal bibliographical study of the defined topics and a crossing of the results obtained was carried out. We conclude the analysis with a quantitative assessment of the evolution of the number of tourists and the income from travel and tourism in specialized magazines. The results, based on bibliographical analysis, led to an increase in the number of tourists and the evolution of income from travel and tourism, although with a slight non-significant drop in 2018. However, we cannot confirm a reality different from what we expected. The significantly rising curve at the pivotal point in the study (2020) reverses with no expected recovery date due to national and international restrictions on tourism.

Author Biographies

Almudena Barrientos-Báez, University Complutense of Madrid

Doctor with international mention Cum Laude in Education. Assistant Doctor at the Complutense University of Madrid. She was Director of the Enabling Master's Degree in Teacher Training at the European University of Madrid. Master in Management of Protocol, Production, Organization and Design of Events - COMMUNICATION area - (Univ. Camilo José Cela) and Master in Management of Tourist Accommodation (Univ. Girona). Degree in Tourism (Univ. de La Laguna) and Teaching (Univ. Valencia).

Her research work is linked directly and also transversally to Neuromarketing, Neurocommunication, Gender, use of Social Networks, Communication, PR and ICT. h-index 12.

It is part of the Project Public audiovisual media before the ecosystem of platforms: models of management and evaluation of the public value of reference for Spain, (PID2021-122386OB-I00).

She is part of the research team of the RTVE Chair of the University of Santiago de Compostela on Public Service Media in Europe.

David Caldevilla Domínguez, University Complutense of Madrid

Degree and Doctor in Information Sciences (Audiovisual Communication from the U. Complutense). Diploma in Teaching (U. of Zaragoza). Professor at the Faculty of Information Sciences of the UCM. Professor at: U. Complutense, U. Europea de Madrid, IED, ESERP and IPAM (Oporto -Portugal-). 6th Spanish author in works published in the area of communication, 13th in cited articles and 20th in citations received from 747 total authors. h-index 21.

Speaker and lecturer in various courses and professor in several own titles (Telemadrid, Walter & Thompson, McCann...). Secretary General of the SEECI (Spanish Society for Ibero-American Communication Studies), of the History of Information Systems (HISIN) and of the “International Forum on Communication and Public Relations” (Forum XXI).

Principal Investigator (PI) of the Complutense Research Group 'Concilium'. Author of more than 90 scientific articles and 6 books.

Anabela Félix Mateus, Universidade do Porto (Portugal)

Doctor in Organizational Communication. Degree in Social Communication (Technical University of Lisbon, Portugal). Cepese-University of Porto. His main research focuses on the areas of Internal Communication and Management: Sociology, Communication, Communication Strategies, Culture and Tourism. h-index 6.

How to Cite

Barrientos-Báez, A., Caldevilla Domínguez, D., & Félix Mateus, A. (2022). Immersion in the digitalization of social networks in tourism and heritage: a paradigm shift. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 16(1). https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.12399

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