Communication Management to Identify Targets for Distance Education

The next paper analyzes the strategic function of the communication at The Virtual University of Guadalajara (UDG Virtual) with the intention of positioning the education on line, in the least favored sectors. Beginning with the identification of public, principally of the students, of whom only there were had some generalities of yours interests, needs and attitudes on the importance of studying the above mentioned educational modality. It is a mixed study that includes an internal audit of communication and image, based on interviews to the university civil servants and mass media, as well as the application of a survey to the students, actions that helped to link the organization with your objective public, as well as to proposing more effective strategies of communication. This institution does not possess enclosing policies of communication. The internal communication has not been attended and the majority of the efforts are directed on the outside. For your own characteristics, one does not work under an integral perspective of communication and the technologies are failed to take advantage to manage a bidirectional and effective communication. There lends more attention to the promotion of the constant education, without spreading the scientific results of your researchers and the educational activity of your advisers.