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Cynthia Morgana Boos de Quadros
Fabricia Durieux Zucco
Thamires Foletto Fiuza
Fernanda de Souza Farias

Este artículo analiza las fuentes de información sobre la vida cotidiana de los habitantes de Blumenau (Santa Catarina, Brasil) y su credibilidad. Por medio de un análisis exploratorio y descriptivo con perspectiva cuantitativa, el estudio de encuesta se centró en la identificación de las fuentes de información más utilizadas y en el análisis de la credibilidad atribuida a los medios de comunicación y los vehículos más usados para los receptores de información, es decir, aquellos que investigan contenidos en fuentes de información. La investigación demostró que internet y medios de comunicación tradicionales (TV, radio y periódicos) son la fuente principal de información de temas cotidianos para los blumenauenses y, al mismo tiempo, gozan de mayor credibilidad. Tales resultados proporcionan pistas sobre oportunidades y perspectivas para el desarrollo de la publicidad regional. 

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