Social Media Influencers from the Perspective of Their Followers: Admired Characteristics and Reasons for Influence

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/apl/a.16139

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Published: May 15, 2026
Issue: Vol. 43 No. 3 (2025)
Section Artículos


Keywords: social media parasocial interaction social influence attitudes

Main Article Content

Authors

  María Laura Lupano Perugini
Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET). Universidad de Palermo. Universidad de Buenos Aires
  Alejandro Castro Solano
Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET). Universidad de Palermo. Universidad de Buenos Aires

Abstract

This study examines social media influencers from the perspective of their followers, aiming to identify the characteristics they admire, the reasons for following them, and the areas of life in which influence is perceived. A mixed, qualitative–quantitative approach was employed with a sample of 960 Argentine adults who are social media users. Through thematic analysis of open-ended responses, central categories were identified, including personality and values, lifestyle and knowledge, skills and creativity, and entertainment and aesthetics. Results indicate that perceived influence is greater when followers value personal traits, inspiration, and identification. Differences were also observed according to age and educational level. These findings extend the understanding of the phenomenon beyond consumption, highlighting its impact on attitudes, values, and lifestyles.

How to Cite
Lupano Perugini, M. L., & Castro Solano, A. (2026). Social Media Influencers from the Perspective of Their Followers: Admired Characteristics and Reasons for Influence. Avances En Psicología Latinoamericana, 43(3). https://doi.org/10.12804/revistas.urosario.edu.co/apl/a.16139
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