Patrimonial and Tourist Strategies: His Incident in the Urban Configuration. The Case of Rosario, Argentina

In this article we analyze the tourism strategies and heritage valuation and their impact on urban configuration. One of the hypotheses is that those strategies are based on the dominant urban imaginary that implies a field of meanings about the past —built, imagined and instituted— as a present and a future where everything seems to live in harmony as if the image of the city was unique, coherent and shared by all. In this sense, the aim is to approach the material and symbolic relations between the heritage and tourism aspects and analyze how they affect the processes of urban settings. For it, we approached the paths of these problematic from the public policies in Rosario’s city, when they emerge in official discourse and how are reflected in the territory. We use a qualitative methodological strategy and a critical perspective placed in the field of urban cultural studies.