Chronicle of an Organized Fiction: Magic, Tourism and Governance in Coatepec, Veracruz (Mexico)

Tourism in Mexico has established itself as one of the country’s strongest assets for its social and economic development processes. A variety of tourism projects and programmes operate in different latitudes, including the so-called Magical Towns. This is a federal initiative that promotes the diversification of local economic activities by enhancing the historical, cultural, and natural heritage of host communities, while also fostering social participation and organization through a tourism governance framework. In this context, this research is situated within the framework, undertaking the task of reconstructing the links established by the various public, private, and local stakeholders in order to analyze their configuration within the framework of the canonical model as part of the institutional governance strategy.