Paper Borders: Mass Media Making Imaginaries and Identities in a Mexican Borderland

Borderland building items´ description and its discursive analysis, watching what their local media tell about them is the subject of anthropological research on which this article argues. The paper provides results of a larger study on migration and borderlands in Ciudad Juárez, Mexico, and emphasizes the implications between the mass media, culture, ideology and power. Methodology applied -Anthropology of Borderlands- assumes a global and local perspective, textual, contextual and participates in a mixed approach: ethnographic and linguistic. Borderlands´ otherness subject appears in a warp of discursive exclusion and stigmatization; it is as well as I understand the internal borders are constructed to the nation, through the billing of speeches and texts that make cognitive representations of reality. The media take a key role in this domination plot.