Automatizar el sentido común: Moderación de contenidos en el capitalismo de plataformas

Claudio Celis Bueno

doi:10.12804/revistas.urosario.edu.co/disertaciones/a.10930

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Automatizando o senso comum: moderação de conteúdo no capitalismo de plataforma

DOI: https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.10930

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Publicado: jul 11, 2022

Edição: v. 15 n. 2 (2022): Economía de la atención: datos, redes sociales y consumos digitales

Seção Estudos

Palavras-chave: mídia social capitalismo de plataforma extrativismo de dados trabalho algoritmos inteligência artificial política Facebook

Autores

Claudio Celis Bueno
University of Amsterdam

Resumo

Este artigo desenvolve uma reflexão sobre o processo de automação da moderação de conteúdo em redes sociais. Para isso, o artigo está dividido em duas partes. A primeira parte enfoca as consequências políticas de delegar a um algoritmo o julgamento que distingue entre o que é e o que não é “publicável”. Trata-se de compreender as consequências políticas geradas pelo processo de automação do que uma certa tradição filosófica chamou de “bom senso”. A segunda parte enfoca a dimensão político-econômica por trás desse processo de automação. Numa metodologia crítica (pós-marxista), examina-se a relação entre trabalho e valor subjacente a esta “automação do senso comum”. Na perspectiva de uma crítica à economia política, sugere-se que a automação da moderação de conteúdos depende de uma apropriação e exploração do “comum”. Nesse sentido, a moderação e automação de conteúdo funcionam como um caso exemplar de análise dos conceitos de trabalho e valor no denominado “extrativismo de dados” e “capitalismo de plataforma”.

Como Citar

Celis Bueno, C. (2022). Automatizando o senso comum: moderação de conteúdo no capitalismo de plataforma. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 15(2), 1–15. https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.10930

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