Preferencia por los colores en universitarios de la ciudad de Medellín, Colombia

Luis Fernando Restrepo Betancur

doi:10.12804/revistas.urosario.edu.co/disertaciones/a.10455

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Preferência por cores em estudantes universitários da cidade de Medellín, Colômbia

DOI: https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.10455

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Publicado: ene 27, 2022

Edição: v. 15 n. 1 (2022): Grupos minoritarios y estigmatizados: diversidad funcional, religiosa, étnica, afectivo-sexual o de identidad de género en la comunicación

Seção Avanços (Miscellanea)

Palavras-chave: aceitação decisões emoções psicologia

Autores

Luis Fernando Restrepo Betancur
Universidad de Antioquia Colombia

Resumo

A cor é significativa na percepção das pessoas, pois a partir dela podem ser tomadas decisões quanto à aceitação de produtos, alimentos, ambientes, emoções entre múltiplos fatores. O objetivo desta pesquisa é caracterizar a aceitação de cores por estudantes universitários da cidade de Medellín, Colômbia, a fim de ser uma referência em várias aplicações do dia a dia. Foram utilizadas análises fatoriais de correspondência múltipla, análise fatorial e distribuição de frequência, as informações foram coletadas por amostragem não aleatória por meio de questionário em escala Likert. Como resultado destacado, foi detectada diferença significativa (P <0,05) entre os sexos quanto às cores: amarelo, preto, roxo e rosa, a cor preferida foi a preta e a de menor aceitação pelos pesquisados foi a marrom. Conclui-se que a cor vermelha está associada ao sangue, amarela ao sol, azul ao céu, branca à paz, preta à elegância e verde à natureza.

Biografia do Autor

Luis Fernando Restrepo Betancur, Universidad de Antioquia Colombia

Docente Titular Universidad de Antioquia, Estadístico Esp en Estadística y Biomatemática.

Como Citar

Restrepo Betancur, L. F. (2022). Preferência por cores em estudantes universitários da cidade de Medellín, Colômbia. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 15(1). https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.10455

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Estatísticas de consulta