The “Rematch”and “the Wicked”: How Eliane Brum Addressed Jair Bolsonaro’s Election and his First 100 Days of Government

Abstract

This article assesses how journalist and writer Eliane Brum addressed Jair Bolsonaro’s election in 2018as well as his first 100 days of government, according to the articles “The revenge of the resentful” (“La venganza de los resentidos”) and “100 days under the sway of the evil” (“Cien días bajo el dominio de los malvados”). The research evaluates how Brum used her strategies to highlight the lack of events, that is, daily occurrences and sought to respond to the method that was being used to build the narrative, considering that this typically informative topic is closely related to hegemonic broadcast patterns. To this end, a content analysis was performed in accordance to Bardin (2011) with the following categories: the use of the event and the lack of event in her texts, the adopted framework, and the construction of the characters’ image. Although texts concerned the aspects of literary journalism, the topics addressed by the journalist constitute an approach of event resource.