Nuevas tendencias en la comunicación social

Review of the book “Nuevas tendencias en la comunicación social”, which explores the impact of new technologies and social networks on communication, highlighting its relevance both professionally and personally. It analyzes how the Covid-19 pandemic accelerated digitalization, highlighting specific cases such as the Sorolla Museum, which had to adapt to the virtual environment. In addition, it addresses both the benefits and challenges of the digital age, including the digital divide and the proliferation of fake news. The text also examines the transformation of journalism and print media to digital formats and presents new communication strategies through immersive experiences.