Efeito da similitude com o protagonista de narrações contra o racismo nas atitudes para a imigração. O rol mediador da identificação com o protagonista

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.5272

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Publicado: dic. 8, 2017
Edição: v. 11 n. 1 (2018): (Ene-Jun) Estudios de audiencias y recepción: audiencias minoritarias y nuevas mediaciones
Seção Estudos


Palavras-chave: persuasión narrativa , identificación con los personajes , prejuicio , inmigración , análisis mediacional Narrative persuasion , identification with the characters , prejudice , immigration , mediational analysis persuasão narrativa , identificação com as personagens , prejuízo , imigração , análise mediacional

Conteúdo do artigo principal

Autores

Juan-José Igartua Universidad de Salamanca
Iñigo Guerrero-Martín Universidad de Salamanca
Diego Cachón-Ramón Universidad de Salamanca
Isabel Rodríguez-de-Dios Universidad de Salamanca
Resumo
O principal objetivo da presente pesquisa foi gerar novo conhecimento em torno aos processos de persuasão narrativa e a sua aplicação para reduzir o prejuízo para imigrantes altamente estigmatizados. Analisou-se o efeito da similitude entre o protagonista de uma narração desenhada para reduzir o prejuízo e a audiência da mensagem, n identificação com o protagonista e nas atitudes para a imigração. Para isto, levou-se a cabo uma pesquisa experimental na que participaram 90 estudantes de universidade. Como estímulos experimentais se utilizaram narrações cortas escritas em primeira pessoa que relatavam a experiência migratória de um imigrante estigmatizado. Os participantes foram assignados aleatoriamente a duas condições experimentais, desenhadas em função de como aparecia caracterizado o protagonista da narração. Os resultados mostraram que a similitude influía positivamente na identificação com o protagonista o que se associava, à sua vez, a atitudes mais favoráveis para a imigração. A pesquisa realizada abre uma linha de estudo sobre os fatores vinculados com a construção das personagens e das mensagens narrativas, e a sua incidência em processos de recepção (identificação, conquista narrativa), e indiretamente, em variáveis vinculadas com a mudança social e a promoção da tolerância.
Biografia do Autor

Juan-José Igartua, Universidad de Salamanca

Catedrático de Comunicación Audiovosisual y Publicidad y Director del Observatorio de los Contenidos Audiovisuales, Grupo de Investigación Reconocido de la Universidad de Salamanca

Iñigo Guerrero-Martín, Universidad de Salamanca

Investigador del Observatorio de los Contenidos Audiovisuales, Grupo de Investigación Reconocido de la Universidad de Salamanca

Diego Cachón-Ramón, Universidad de Salamanca

Investigador del Observatorio de los Contenidos Audiovisuales, Grupo de Investigación Reconocido de la Universidad de Salamanca

Isabel Rodríguez-de-Dios, Universidad de Salamanca

Investigadora del Observatorio de los Contenidos Audiovisuales, Grupo de Investigación Reconocido de la Universidad de Salamanca
Como Citar
Igartua, J.-J., Guerrero-Martín, I., Cachón-Ramón, D., & Rodríguez-de-Dios, I. (2017). Efeito da similitude com o protagonista de narrações contra o racismo nas atitudes para a imigração. O rol mediador da identificação com o protagonista. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 11(1), 56–75. https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.5272
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