Data Visualisation for Sports Events: Emergence and Consolidation of Media Information Mechanisms Based on Vision Technologies

DOI:  https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.7771

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Published: Jan 17, 2020
Issue: Vol. 13 No. 1 (2020): (Jan-Jun) Technologies and Computational Methods for Research in Social Sciences and Communication
Section Estudios (Studies)


Keywords: Data visualization information industry sports spectator cultural consumer

Main Article Content

Authors

  Hugo Alonso Plazas
Universidad de Nariño

Abstract

This article studies the enunciative characteristics that media uses, when introducing data visualization as a mechanism for contact with the audience and for taking advantage of digital networks, data services, and interactive techniques. The work addresses the recognition of this use in large-scale sports events taking into account the concepts of sport, spectacle, spectator, and fanatic. In this context, we used cultural considerations regarding the established relations between the agents of communication and the social appropriation of sport. For this, we analyzed five cases of data visualization prepared for the 2018 FIFA World Cup through enunciative dimensions that allowed discovering the communicative relationships established within the text (the data visualization devices' interface) between producer, user, and sports data. This approach included the management of victory narrative frames inscribed in the technological devices that facilitate both the anticipation of the event and the empowerment of the user in a framework of temporal flexibility and informative complementarity that appeals directly to the sports spectator, as a fanatic figure.

How to Cite
Plazas, H. A. (2020). Data Visualisation for Sports Events: Emergence and Consolidation of Media Information Mechanisms Based on Vision Technologies. Anuario Electrónico De Estudios En Comunicación Social "Disertaciones", 13(1), 59–80. https://doi.org/10.12804/revistas.urosario.edu.co/disertaciones/a.7771
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