The Generation of Political Participation Mechanisms and the Role of Political Advertising in the Member-Countries of the Pacific Alliance

Historical evidence shows that Latin America has always suffered from economic and political inequality where the role of commercial unions is fundamental in order to eliminate such barriers. In this sense, the Pacific Alliance has emerged as an agreement to balance the existing differences between its member-countries and to achieve regional economic development. Evidently this cannot be achieved without considering the political situation of each one of its members and how national policies should be enforced besides consolidating the democratic institutions by stimulating the political participation of citizens and generating the appropriate mechanisms given that democracy leads to prosperity. The objective of this article is to highlight the theoretical elements that are needed for the motivation of citizen’s political participation in order to seek a healthy democracy for the development and growth of regional economies. This objective is achieved by analyzing the regulatory frameworks of each of the Pacific Alliance’s member-countries and the role of political advertising as a dissemination tool for the construction of democracy.