SIERRA G., J. H. Exporting culture: A requirement for competitive internationalization. Revista Universidad y Empresa, [S. l.], v. 7, n. 8, p. 56-74, 2005. Disponível em: https://revistas.urosario.edu.co/index.php/empresa/article/view/1952. Acesso em: 27 abr. 2024.