Influencia de factores no económicos en el uso de productos de cuidado personal: el caso del consumidor masculino peruano
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Otto Regalado Pezúa, ESAN
PhD en Ciencias Administrativas de Université de Nice Sophia Antipolis, Niza. Master en Marketing Cuantitativo de la Université Pierre Mendes France, Grenoble. MBA de ESAN. Licenciado en Ciencias Administrativas de la Universidad de Lima. Jefe del área académica de mercadeo de ESAN. Experiencia profesional local e internacional en empresas de servicios. Ha sido Gerente de Marketing e Imagen en PROMPERU. Profesor visitante en el Tecnológico de Monterrey, México.Carlos Alberto Guerrero Medina, ESAN
MBA en ESANJessica Alzamora, ESAN
MBA en ESANJaime Briceño, Universidad San Ignacio de Loyola
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